Acquiring high-quality clients is an essential part of a tradesman’s business. Digital marketing is one way to do this, but it’s important to know the difference between paid and organic strategies.
SEO is a key marketing technique to help you grow your tradie business. It’s not just about driving more traffic to your website, it’s about attracting better quality leads and positioning you as a trustworthy and reliable expert in your industry.
Marketing Agency
As a marketing agency that works with many manufacturing, building products and tools clients, My Tradie Site has a strong understanding of what it takes to reach tradespeople and journeymen. They are not interested in games and promotions – they are looking for help, knowledge and expertise.
Getting started with social media is an easy and relatively low-cost way to market your business. However, it is important to have a website as well so people can find you online and you have more control over your branding. In addition, a website can make you look more professional than just a Facebook page.
SEO
Search engine optimisation (SEO) is an important digital strategy for tradies looking to connect with potential customers and grow their business. Whether you’re a plumber, electrician or home builder, professional SEO services help position your business as an industry leader and expert.
Investing in SEO can increase the visibility of your website, which will lead to more leads and new clients. It also helps you reach more people in your local area and improves your chances of getting found on Google maps.
SEO is a cost-effective way to market your business and bring in consistent leads without the expense of paid advertising. Professional tradie marketing services like those offered by Tradie Mate can help you get found online and win more work while allowing you to focus on your trades. Our experienced team can design and implement a marketing strategy that is tailored to your unique business needs. We’ll optimise your website, promote you on social media and create content that attracts customers to your tradie business. This is all part of our comprehensive tradie marketing package that gives you the edge you need to compete with larger, more established competitors.
Social Media
Many tradies don’t realise that a strong online marketing strategy is crucial for their business. Without a robust digital marketing plan in place, they are missing out on potential leads and losing customers to competitors who have optimised their online presence.
A reliable SEO agency for tradies can help tradies develop a marketing strategy that will boost visibility online and generate consistent and quality leads. They can also help tradies identify the relevant keywords for their business and implement them across their website content and metadata. They can also build citations and backlinks, which are vital components of off-page optimization for tradies.
Social media is another great way for tradies to market their services. It allows them to showcase their expertise and provide valuable information to their customers. This can be done through posts that include helpful tips on home maintenance, before-and-after shots of completed projects, or short videos with high production value. Moreover, social media posts can be boosted with paid advertising to increase reach and engagement. This is especially important for tradies who want to gain more local customers and stand out from the competition.
Online Directories
Online Directories are a great way to spread your business name and services. They act like an online Yellow Pages, allowing potential clients to find you and your website by searching through the directory for your specific topic. Some directories are vast and cast a wide net, acting as more of a search engine, while others are quite niche, only listing businesses that fit into a certain category.
Getting your business listed on these online directories can help with your off-page SEO, which is the process of optimizing your website for search engines without directly touching the site itself. This is done primarily through third-party links from other websites, which are also known as backlinks.
The problem is, that not all backlinks are created equal. For instance, planting a link on a suspiciously spammy online directory has been considered black hat SEO for quite some time, with Google’s latest updates effectively punishing sites that do so. This is why it’s important to be selective about which online directories you choose to list your business on.
Word-of-Mouth Marketing
A quality online marketing strategy allows tradies to connect with customers on a personal level. It allows them to showcase their skills, services, and expertise while promoting their brand identity. It also helps to establish trust and credibility through customer success stories, video marketing, and SEO techniques.
In addition, a quality marketing strategy helps to drive word-of-mouth marketing through a referral program. This is an excellent way to attract new business and reward existing clients for their loyalty. Moreover, it provides an opportunity to build a tight-knit community and generate social buzz.
Word-of-mouth marketing can be as effective as any paid advertising, especially when it’s authentic. Highly involved buyers often recommend brands to their friends and family, leading to increased customer lifetime value. To encourage organic discussion, a business must create something worth talking about. This can be a unique product launch, a viral giveaway, or simply a great customer experience. Moreover, they must make it easy for customers to share content on their social media accounts. They must also encourage customers to write reviews and ratings to ensure that their recommendations are credible.
